Congrats… You’ve taken the plunge and just launched your first small business. But where do you start with Marketing when time is so short and the team is lean? Here’s a quick rundown of the most impactful things you can do:

1. Understand your audience: In order to effectively market your product or service, it’s important to understand who your target audience is and what they are looking for.
2. Know your competition: It’s important to research your competition and understand what they are offering, so you can differentiate your product or service and stand out in the market.
3. Create a strong brand: A strong brand can help your business stand out in a crowded market and build trust with customers.
4. Focus on customer satisfaction: Happy customers are more likely to return and recommend your business to others.
5. Use data to inform your decisions: Collect and analyze data on your marketing efforts to understand what is and isn’t working, and make informed decisions about how to move forward.
6. Utilize social media: Social media can be a powerful marketing tool, helping you reach a large audience and interact with customers in real-time.
7. Incorporate storytelling: Telling a compelling story about your brand can help it connect with customers on an emotional level.
8. Test and optimize: Don’t be afraid to experiment with different marketing strategies and continuously test and optimize your efforts to see what works best.
9. Keep up with trends: Stay up to date with the latest marketing trends and technologies, and consider how they can be incorporated into your marketing efforts.
10. Measure and analyze your results: It’s important to track and measure the success of your marketing efforts, and to regularly analyze the data to understand what is and isn’t working.