Moon Matter

Are you losing website visitors during the checkout process? If so, you’re not alone. As a website conversion optimizer, I know that one of the biggest challenges for ecommerce sites is making sure the checkout process is as smooth and frictionless as possible. We all want to make sure that our site users can get…

Ah, marketing! A practice so ancient it has surely outlasted dinosaurs, yet one that remains ever evolving and adapting to the times. In recent years, advances in artificial intelligence (AI) have forced a major shift in how businesses approach their marketing strategies… but is this really something they should be worried about? In this blog…

Are you looking to build a strong, loyal following for your brand? Do you want to create an engaged, passionate group of fans that will spread the word about your products and services? Well then, welcome to the club! Creating a cult-like following for your brand isn’t easy – but it’s certainly attainable. What is…

Congrats… You’ve taken the plunge and just launched your first small business. But where do you start with Marketing when time is so short and the team is lean? Here’s a quick rundown of the most impactful things you can do: